As a Nonprofit, there isn’t a market of competition instead there are just similar organizations.
Here are some profiles of similar organizations:
Easton Mountain: Is a retreat primarily aimed at gay men as a way for them to relax and enjoy the company of other gay men through programs such as Bear Your Soul a program to bring people of all body shapes together for a social in winter.
Sanctuary Palm Springs: Is an organization focused on helping educate members of the LGBTQ+ community, with their Life Skills center. Of particular note is the Life skills center’s Media arts computer lab, giving those who may not be able to afford a standard college education all the skills necessary to succeed in the field of technology (Just like SMAD!). Additional services include counseling, a 24/7 helpline and crisis intervention for victims of hate crimes.
Analysis: Our business (True Home) is aimed at providing education, life advice and a home for members of the LGBT+ community, so it is a similar goal to Sanctuary Palm Springs, however, that business is located in Palm Springs California. True Home would not have an overlapping market when placed on the east coast, meaning True Home has no competition and would fill a niche that is currently vacant.
Proposal 