1. Please our users
The searcher experience. We don’t have much time to make a first impression online. According to Nielsen, the average website visitors will leave our page in less than 20 seconds. Time magazine has also conducted their own research and found that most users leave within 15 seconds. So, if we take both of these studies, we can estimate that the average user will stay on our site for less than 20 seconds. That means we need to do everything we can keep them on longer.
So our plan for that is to give them everything they need to know as soon as they land on the page and get their contact information to be put in our Customer Relationship Management System (CRM). We also want them to be curious so they will spend more time on the website. Possibly also adding interactive features, and virtual tours to engage the user. For the most part, it is our objective to try to increase user dwell time on our website.
2. Satisfy Search Intent
Slapping 1,000 words on a page isn’t how we get ranked in Google. In fact, a page with a high word count is practically worthless if it doesn’t satisfy search intent. And no, it won’t matter how backlinks we get either .
The first step to satisfying search intent is to pick a keyword phrase to target.
Our main technique that we will be using to is Google Keyword Planner.
Google has recently changed how we can use the Google Keyword Planner. Before, everyone who signed up could see the search volume for keywords. Now, it only shows estimates. There is a way to get around this. We need to create a Google Adwords campaign. The amount we spend doesn’t matter. After we do that, we will regain access to the search volume. All we are trying to do right now is find ideas. We will validate ideas through the competitor analysis tactics.
3. Building our web.
Backlinks are still one of the most important factors for ranking in Google. It’s easier to promote valuable content assets. We should do everything in our power to rank and drive organic search traffic without needing backlinks. Backlinks are the fuel on the fire.
Relevancy is the first qualifier of a quality link opportunity. The next qualifying factor is the authority of the opportunity. After doing some research, apparently, Google doesn’t update PageRank anymore, we must rely on third party metrics. We planned on using Domain Authority (DA) from Open Site Explorer, Domain Rate (DR) from Ahrefs, or Trust Flow from Majestic to determine the quality of our link opportunities. The goal is to use as much tools as we can.
There are different types of backlinks we can get, but none are more powerful than contextual backlinks. Getting contextual links on relevant websites is a time-consuming process. Our blogger outreach service can help reach our goal as well.
4. Optimize and Amplify
We realized that the majority of our users will never return. That’s why we need to have systems in place to help users reach their goal as soon as possible. We also realized that new website visitors are not ready to commit to anything right away.
The advantage to us knowing this, our goal should be to build retargeting lists and to convert visitors into email subscribers. Building retargeting lists is the easiest thing we can do. Even if we don’t have any intention to pay for advertising at this moment, we should still build retargeting lists.
Having the ability to remarket to relevant prospects at any time is powerful.
The second conversion method we should use is converting visitors to email subscribers. Email marketing is the single best way to build trust and rapport with our prospects. Since most visitors aren’t ready to commit to anything, it is important to get them on our list. Then, we can keep in touch with them and hopefully, give people the support they need.
Proposal 